Marques Almeida Foundation

reM’Ade is about cleaning our own house and about learning from that process how we can transform fashion (design, production and sales) into a regenerative force, building an inclusive society and a relationship with nature that are defined by respect and care.

By working only with pre-order, every reM’Ade piece is created based on a real demand for it. And when there is no more fabric for a certain design, it is not produced anymore.

reM’Ade is a space for unlearning, for experiment and – most of all – for putting responsible fashion into practice.

reM’Ade is a space for unlearning, for experiment and – most of all – for putting responsible fashion into practice.

Buying reM’Ade is cherishing independent creation and participating in a new way of making fashion. 
The reM’Ade pilot collection is designed as a patchwork of in-house deadstock fabrics from previous M’A collections.

reM’Ade departs from a critical outlook on our 10y-trajectory in fashion. Seeking ways to put sustainability goals into practice, we found the urgency to first “clean our own house” by using our own waste to challenge prevailing fashion power structures: the number of collections per year, minimum orders for production, opaque supply chains and more recently the way in which global retailers cancelled orders amidst a health crisis.

We found the urgency to first “clean our own house” by using our own waste to challenge prevailing fashion power structures. Such prevailing fashion systems lead to selective inclusion of labour and materials classified as “valuable” or “fashion”, while other valuable parts of fashion production are repeatedly excluded by organizations. The risk of this segregation lies in the limited flexibility that these “efficient” and “profitable” production methods offer, maybe most (but not only) visible in the amounts of deadstock fabric they generate.

These prevailing power structures make it (urgently!) necessary to scrutinise waste as a fashion phenomenon, to question our supply chain organisation, to look beyond what we are so sure of and to embrace the potential of the unknown.

reM’Ade can only exist thanks to a unique way of working with our network of Portuguese manufacturers.

It means, as always, that clients, buyers and stockists are a vital part of the reM’Ade ecosystem. Buying reM’Ade is cherishing independent creation and participating in a new way of making fashion.